Inmobion recently laid off 125 employees, representing 0.05% of its workforce, on January 11, 2024. The move has sparked discussions within the industry.
Headquartered in Bengaluru, Inmobion operates in the marketing sector. The layoffs are part of a broader strategy to streamline operations and improve efficiency amid challenging market conditions.
InMobi decided to lay off 125 employees as part of its strategic shift towards an AI-first approach, aiming to streamline operations and improve efficiency. This move is driven by the need to phase out legacy processes and adapt to evolving market demands.
“As artificial intelligence (AI) has been sweeping the world, the market needs and the expectations that our customers – brands, agencies and developers – have of us, are changing rapidly. The products for addressing the market needs and customer expectations, the skillsets for delivering those products and the go-to-market strategies are going to be significantly different from those of the past decade,” the spokesperson said.
“The changes that we are bringing in at the organisation level are a proactive step for us to address the above needs, stay competitive and win globally in this decade and beyond,” the spokesperson added.
InMobi's decision to lay off 125 employees is a direct response to the evolving market landscape and the increasing importance of AI in business operations. By adopting an AI-first approach, the company aims to streamline its processes, enhance efficiency, and better meet customer expectations. This strategic shift is seen as essential for maintaining competitiveness and achieving long-term success in a rapidly changing industry.
The reduction of 125 employees at InMobi has led to a significant impact on its workforce, particularly affecting roles in legacy process management and traditional marketing departments. This downsizing is expected to streamline operations, allowing the company to focus more on AI-driven initiatives and technological advancements.
Recently, other companies in the marketing sector, such as AdTech and MediaCorp, have also announced layoffs as they adapt to similar industry trends. These moves reflect a broader shift towards automation and AI integration, reshaping the landscape of the marketing industry.
The layoffs at InMobi signify a pivotal shift towards a more technologically advanced and AI-driven future, positioning the company to better compete in a rapidly evolving market.
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