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January 30, 2023
June 10, 2024

Groupon Layoffs: What Happened & Why?

In November 2022, Indonesia's biggest tech firm, PT GoTo Gojek Tokopedia Tbk (GoTo), announced plans to lay off 1,300 workers, or 12% of its workforce. This decision was made in response to challenging global macroeconomic conditions and the need to cut costs. In this article, we'll discuss what happened, why it happened, and the potential future impact of these layoffs on the company and its employees.

Why did GoTo Group have layoffs?

GoTo Group's decision to lay off workers was driven by the need to create a more streamlined organization that can better respond to market demands. The layoffs are a response to economic pressures and the need to optimize the organization, as well as shifts in industry demands. This move is part of an internal restructuring effort to create a more efficient organization, similar to other technology firms in Southeast Asia that have also cut jobs and shut down some operations due to losses.

While the article does not provide specific insights from industry analysts or statements from company executives, it does mention that Momentum Academy has done comparisons of key business/financial metrics and cash positions of leading tech platforms in Southeast Asia, including GoTo. Additionally, US-listed SEA Group and Grab have reported better-than-expected Q4 2022 results, while GoTo will report its results next week.

Financial Impact and Future Directions

The financial implications of the layoffs on GoTo Group include cost savings of around 800 billion rupiah ($51 million) achieved through efficiency measures in technology, marketing, and outsourcing. These actions aim to improve GoTo's financial health in the short and long term, as the company's shares are currently trading 44% below its initial public offering price and reported a net loss of nearly $1 billion in the first half of the year.

Post-layoffs, GoTo is exploring a coordinated secondary offering of shares held by pre-IPO shareholders after a lock-up period ends. This move could position the company for future success.

Impact on Industry

GoTo Group's layoffs may signal a trend of technology firms in the transportation industry retrenching and cutting jobs due to uncertain economic conditions. While the direct impact on the transportation industry is not specified, these layoffs could lead to a more streamlined organization that can better respond to market demands. As GoTo faces challenges in market share and cash condition compared to competitors, the company's actions may influence other players in the industry to reevaluate their workforce and cost structures.

Conclusion

GoTo Group's layoffs, affecting 12% of its workforce, were driven by economic pressures and the need to streamline operations. The company aims to save $51 million through efficiency measures and improve its financial health. These layoffs may signal a trend of tech firms in the transportation industry retrenching, potentially influencing other players to reevaluate their workforce and cost structures. GoTo's future actions, such as a secondary offering of shares, could shape its standing in the industry and market.