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SF Bay Area
Retail
Everlane
227
Employees
March 27, 2020
June 19, 2024

Everlane Layoffs: What Happened & Why?

In March 2020, Everlane, a clothing retailer known for its commitment to "radical transparency" and ethical practices, conducted sweeping layoffs and furloughs affecting hundreds of employees. This came as a shock to many, as the company had previously assured its staff of its strength during the coronavirus pandemic. In this article, we'll discuss what happened, why it happened, and the potential future impact of these layoffs on the company and its employees.

Why did Everlane have layoffs?

Everlane's decision to lay off and furlough employees was primarily driven by the financial impact of the COVID-19 pandemic on the company's business. The pandemic led to depressed online sales and the temporary closure of retail stores, causing significant economic pressures on Everlane. As a result, the company underwent a major internal restructuring, which included laying off nearly all of the remote customer experience team and a significant number of retail employees.

CEO Michael Preysman described the decision as the most difficult he has had to make and outlined the measures taken to support affected employees. These measures included offering two weeks' severance to laid-off employees and implementing salary reductions for senior leadership. The situation at Everlane reflects a broader industry trend of layoffs and furloughs within the retail sector due to the COVID-19 pandemic, as well as the negative impact of the pandemic on retail businesses and employment.

Financial Impact and Future Directions

The recent layoffs and furloughs, along with salary reductions for senior leadership, indicate Toast's efforts to reduce operational costs. These measures reflect immediate financial challenges due to the pandemic and an attempt to stabilize the company financially for the long term. The cost-cutting actions suggest an effort to position the company for future stability and success amidst a competitive

Impact on Industry

Everlane's recent layoffs, impacting 17% of its corporate staff, underscore the challenges facing retailers in the current economic climate. These reductions aim to address the pressures of inflation and recession risks while maintaining operational agility. The company's strategy includes reducing discounts and focusing on sustainability initiatives, positioning itself for future growth amidst economic uncertainties. Everlane's approach highlights the broader retail industry's need to adapt and streamline operations to navigate financial pressures and evolving market demands

Conclusion

Everlane's layoffs and furloughs were driven by the financial impact of the COVID-19 pandemic, leading to a major internal restructuring. The company's future and industry standing may be affected by their ability to adapt to economic changes, maintain trust with employees, and manage labor relations. These developments highlight the challenges faced by the retail sector and could serve as a cautionary tale for other retailers, potentially influencing future workforce reduction strategies.