On March 27, 2020, Bird laid off 406 employees, representing 30% of its workforce. This significant reduction highlights the company's ongoing challenges.
Headquartered in Los Angeles, Bird operates in the transportation industry. The layoffs reflect broader industry struggles and economic pressures impacting the company's operations.
Bird decided to lay off 406 employees due to the impact of the COVID-19 pandemic, which forced the company to pause its services in many markets. This decision was a direct response to the financial strain caused by the pandemic.
Bird did not comment on this layoff
The absence of an official statement from Bird leaves room for speculation regarding the rationale behind the layoffs. Given the significant impact of the COVID-19 pandemic on urban mobility, it is likely that Bird's executives saw the layoffs as a necessary step to mitigate financial losses. The decision aligns with industry trends, as other companies like Lime faced similar challenges during this period.
The layoffs of 406 employees at Bird have significantly impacted the company's workforce, leading to a leaner operational structure. Specific roles and departments affected include customer support and field operations, which are crucial for maintaining service quality and user satisfaction.
In the broader industry, companies like Lime have also announced layoffs, reflecting a trend of downsizing in the urban mobility sector. These reductions highlight the ongoing financial pressures and market challenges faced by companies in this space.
The layoffs at Bird suggest a strategic pivot towards a more sustainable and efficient business model. This move indicates a focus on long-term viability amidst ongoing market challenges.
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