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Amadeus has acquired Voxel, a leading provider of electronic invoice and B2B payment solutions, in a move that aims to enhance the travel payment experience. This acquisition is significant for the industry as it integrates Voxel's advanced technology with Amadeus' existing payments business, Outpayce, promising more seamless and automated payment solutions for travel sellers and hospitality providers.
Founded in 1998, Voxel specializes in electronic invoicing, B2B payments, and digital transformation solutions. Its core products include the Bavel Billing Solution for electronic invoicing, Bavel Pay Solution for B2B payments, and Bavel Procurement Solution for supply chain digitalization. Voxel stands out for its industry leadership in the travel and food & hospitality sectors, comprehensive digital transformation offerings, and expertise in regulatory compliance. The Bavel platform supports a vast technological ecosystem, facilitating over 100 million electronic transactions annually.
Amadeus is a key player in the global travel and tourism industry, providing technology solutions that support airlines, airports, travel agencies, hotels, and other travel-related businesses. Its core products include the Amadeus Altéa Passenger Service System for airlines, airport operations solutions, and the Amadeus Cytric suite for corporate travel and expense management. With a market presence that includes over 400 airlines and 1 million+ hotel properties, Amadeus significantly influences the future of travel through its innovations and partnerships.
Amadeus acquired Voxel on March 11, 2024. This acquisition comes at a pivotal time when the travel industry is increasingly focusing on digital transformation and automation to enhance efficiency and customer experience. The integration of Voxel's electronic invoicing and B2B payment solutions aligns with the broader industry trend of adopting fintech innovations to streamline payment processes. This move also reflects the growing importance of seamless and automated payment solutions in the travel ecosystem, crucial for improving operational efficiency and reducing manual processes.
Market Expansion: The acquisition of Voxel allows Amadeus to expand its market reach, particularly in the hospitality segment, by integrating Voxel's solutions into its existing offerings. This move broadens Amadeus' service offerings within the travel and hospitality industry, enhancing its ability to deliver a smoother travel payment experience.
Technology Integration: Voxel's Bavel platform, which includes Bavel Pay, Bavel Billing, and Bavel Procurement, will be integrated into Amadeus' operations. This integration aims to automate and streamline the travel payment process, reducing manual interventions and enhancing overall efficiency. The platform handles over 100 million transactions per year, significantly boosting Amadeus' capabilities in electronic payments and invoice management.
Competitive Advantage: By acquiring Voxel, Amadeus gains access to a complementary set of solutions that enhance its end-to-end travel payment offerings. This acquisition provides a competitive edge in the travel industry through advanced and integrated payment technologies. The combined expertise of Amadeus and Voxel is expected to improve processes for both travel sellers and providers, facilitating faster growth and a more efficient payment experience.
The acquisition of Voxel by Amadeus has led to significant changes in operations and management. Over 200 Voxel employees have joined Amadeus, integrating their expertise into Amadeus' existing payments business, Outpayce. This integration aims to streamline and enhance Amadeus' payment solutions, particularly in the hospitality sector. Key executives from both companies have expressed optimism about the collaborative approach, highlighting the potential for growth and innovation in travel payment solutions.
In terms of product offerings, the acquisition has expanded Amadeus' suite of payment services. Voxel's Bavel platform, known for its electronic invoicing and B2B payment solutions, will now be part of Amadeus' portfolio, automating various aspects of the business travel experience. Employee reactions have been positive, with Voxel's CEO, Àngel Garrido, expressing excitement about the opportunities for growth. While specific customer reactions were not detailed, the enhanced and automated payment solutions are expected to improve customer satisfaction significantly.
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