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Wolt's acquisition of Tazz, a prominent Romanian local commerce platform, signifies a strategic expansion into Central and Eastern Europe. This move allows Wolt to leverage Tazz's established market presence and customer relationships, enhancing its operational capabilities in a vibrant new market. The acquisition underscores the growing importance of local commerce platforms in the region.
Founded in 2020, Tazz is an online delivery service specializing in food, eMAG products, and groceries. It differentiates itself with fast and safe delivery, operating in multiple Romanian cities like Timișoara, Cluj-Napoca, and București. Unique features include a mobile app offering daily menu notifications, favorite restaurant offers, and live order tracking. Tazz also provides scheduled deliveries for the next day and a group ordering feature, making it a versatile choice for various delivery needs.
Wolt is a prominent food delivery service provider, connecting customers with local restaurants, grocery stores, and shops. Key services include food delivery, grocery delivery through Wolt Market, and Wolt+ for free delivery. Additionally, Wolt offers workplace delivery solutions and logistics services for businesses. With a strong presence in multiple Finnish cities, Wolt is known for its reliable and fast delivery services, high app ratings, and support for local businesses through increased customer traffic.
Wolt announced its acquisition of Tazz on October 14, 2024, and completed the deal on January 14, 2025. This acquisition aligns with Wolt's strategic expansion into Central and Eastern Europe, following its merger with DoorDash in 2022. The timing is significant as it allows Wolt to leverage Tazz's established market presence and customer relationships in Romania, enhancing its local commerce capabilities in a rapidly growing market.
The acquisition of Tazz by Wolt has led to significant changes in operations and management. Alin Serban will continue to lead Tazz's operations in Romania, ensuring continuity and stability. Wolt plans to roll out its brand and product offerings in Romania, integrating its advanced technology with Tazz's local expertise. This strategic move aims to enhance the consumer and merchant experience, leveraging Wolt's operational excellence and Tazz's established market presence. The transition is designed to be smooth, with a commitment to maintaining the benefits of the eMAG Genius subscription program for Tazz customers.
Regarding product offerings and services, Tazz's current selections, including restaurant, grocery, and retail options, will continue as usual. The partnership with Wolt is expected to bring new opportunities for merchants and couriers, enhancing the overall service quality. Employee reactions have been generally positive, with expressions of enthusiasm and optimism about the future. Customer reactions have also been favorable, with many looking forward to the enhanced services and continued benefits of the Genius program. For founders considering business transitions, tools like Sunset can assist in managing such processes compliantly, ensuring a smooth and efficient transition.
