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Liberty Global's acquisition of Sunrise Communications marks a significant shift in the telecommunications landscape. By securing over 98% of Sunrise's share capital, Liberty Global aims to create a leading fixed-mobile challenger in Switzerland. This strategic move underscores the importance of fixed-mobile convergence and positions the combined entity to deliver enhanced connectivity solutions to Swiss consumers and businesses.
Founded in 1997, Sunrise is a Swiss telecommunications company offering a range of services including mobile subscriptions, internet and TV packages, and various devices such as smartphones and tablets. Sunrise differentiates itself with extensive 5G coverage, comprehensive entertainment packages, and high-quality customer service. Unique benefits include discounts on ski tickets and special subscription plans with Paramount+. The company also provides tailored offers for young customers and significant savings on multiple mobile subscriptions.
Liberty Global is a leading player in the telecommunications and media industry, providing high-speed internet, video, and mobile services to millions of customers. The company operates under well-known consumer brands in Europe and offers broadband and mobile services through its fiber-rich broadband and 5G networks. With a portfolio of over 75 companies in infrastructure, content, and technology, Liberty Global maintains a strong market presence and is committed to innovative technology, diversity, equity, inclusion, and environmental sustainability.
Liberty Global completed its acquisition of Sunrise Communications on November 12, 2020. This acquisition came at a time when the telecom industry was experiencing significant consolidation, driven by the need to enhance connectivity and invest in new technologies. The deal was finalized following regulatory approvals and the fulfillment of purchase conditions, positioning Liberty Global to leverage Sunrise's advanced 5G network alongside its own gigabit broadband capabilities.
The acquisition of Sunrise by Liberty Global has led to significant changes in operations and management. Liberty Global, through UPC Switzerland, now holds over 98% of Sunrise's share capital and plans to delist Sunrise shares from the SIX Swiss Exchange. Sunrise is set to become a wholly-owned subsidiary within the Liberty Global group, with both companies operating independently until their integration is completed in early 2021. This strategic move aims to create a leading fixed-mobile challenger in Switzerland, leveraging the strengths of both companies to drive innovation and competition in the telecom sector.
In terms of product offerings and services, the merger is expected to enhance connectivity for Swiss consumers and businesses by combining UPC’s gigabit broadband network with Sunrise’s advanced 5G network. This integration will provide seamless connectivity solutions, accelerating digital investment and improving service quality. Employee reactions have been generally positive, with Liberty Global's CEO welcoming Sunrise employees to the family. Customer reactions have also been favorable, with the market responding positively to the enhanced service offerings and increased competition. For founders considering business transitions, tools like Sunset can assist in managing such processes compliantly and efficiently.
