Reveal Acquisition: Key Details, Impact, and What Comes Next

Crossbeam's acquisition of Reveal marks a significant milestone in the partner ecosystem technology sector. By merging their platforms, the companies aim to create the world's largest repository of ecosystem data, enhancing AI-driven insights and workflows for go-to-market teams. This strategic move is set to redefine how businesses leverage partner data for growth and collaboration.

What Is Reveal?

Founded in 2018, Reveal offers a Nearbound Revenue Platform designed to leverage partnerships for revenue growth. Its core services include CRM-to-CRM automation, account mapping, partner collaboration, lead generation, and deal acceleration. Unique in its focus on the Nearbound strategy, Reveal emphasizes secure data handling with SOC 2 Type II and GDPR compliance. The platform is noted for driving significant revenue impact, with claims of doubling revenue and improving win rates and deal cycles.

Who Acquired Reveal?

Crossbeam is a leader in the ecosystem revenue platform industry, helping businesses leverage their partner ecosystems to drive revenue growth. The company offers key products such as Crossbeam Core, Crossbeam for Sales, and various integrations. Notable features include account mapping, partner impact, and co-selling templates. With over 30,000 companies using its platform, Crossbeam significantly influences ecosystem-led growth strategies, providing unique insights that enhance customer acquisition and retention.

When Was Reveal Acquired?

Crossbeam acquired Reveal on June 24, 2024. This acquisition comes at a pivotal time in the technology landscape, where the integration of AI and ecosystem data is becoming increasingly crucial. The merger aims to leverage these trends to create a unified data network, enhancing the capabilities of go-to-market teams. This strategic move reflects the growing importance of AI-driven insights and the need for comprehensive data platforms in the industry.

Why Was Reveal Acquired?

• Market Expansion: The merger of Crossbeam and Reveal will create a unified data network, combining the partner ecosystems of over 25,000 companies. This expansion will allow users to connect with a broader range of partners and streamline their go-to-market strategies. Additionally, the integration of Reveal's customer base and the retention of its Paris office will enable Crossbeam to expand its market reach into the European market.
• Technology Integration: The combined company will focus on integrating their data networks and enhancing AI-driven insights and workflows. By leveraging the world's largest repository of ecosystem data, they plan to develop AI-driven products powered by this network. The unified platform will incorporate the best parts of Reveal's user experience into Crossbeam’s network data model, creating a seamless and powerful tool for data-driven partnerships.
• Competitive Advantage: The merger aims to create a best-of-both-worlds customer experience with a single unified data network. This strategic move positions the combined company as a leader in ecosystem-led growth and go-to-market strategies. By eliminating market fragmentation and offering a comprehensive platform, Crossbeam and Reveal will provide significant value to customers, enhancing their ability to attract, convert, and grow customer relationships through innovative products and insights.

Acquisition Terms

• Acquisition Price: The acquisition price was not publicly disclosed.
• Payment Method: The transaction was conducted through an all-stock deal.
• Key Conditions or Agreements:
  • The combined company will be named Crossbeam.
  • Bob Moore will serve as CEO, and Simon Bouchez will serve as COO.
  • The Board of Directors will include representatives from key investors: a16z, Insight Partners, Redpoint Ventures, and FirstMark Capital.
  • Reveal’s Paris office will be retained, and a few dozen employees from Reveal will join Crossbeam.
  • Approximately 10% of the workforce will be affected due to the elimination of redundant roles.
  • Both products will continue to exist and function as always in the near term, with a long-term goal to unite all customers into one platform hosted by Crossbeam’s backend.
  • There will be no surprise changes to the service for current paying customers, and efforts will be made to ensure continuity with current account teams.
  • The merger aims to create the world’s largest repository of ecosystem data and develop AI-driven products powered by this network.

Impact on Reveal

The acquisition of Reveal by Crossbeam has led to notable changes in operations and management. The combined company will operate under the Crossbeam name, with Bob Moore continuing as CEO and Simon Bouchez stepping in as COO. Executives from both companies will take on leadership roles, ensuring a seamless integration of teams. Reveal’s Paris office will be retained, although around 10% of the workforce will be affected due to the elimination of redundant roles. This strategic alignment aims to leverage the strengths of both companies, creating a unified data network that enhances AI-driven insights and workflows.

In terms of product offerings, the merger will result in the integration of Reveal’s features into Crossbeam’s platform, creating a more powerful and unified tool for go-to-market teams. Customers can expect continued access to data and partner collaboration, with future improvements and innovations on the horizon. The merger has been positively received by customers, who have long requested the integration of the two platforms. Employees have shown a mix of reactions, with some excitement about the new opportunities and others concerned about job redundancies. For founders considering business transitions, tools like Sunset can assist in managing such processes compliantly, ensuring a smooth and efficient transition.