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Cobasi's acquisition of Pet Anjo marks a significant step in the pet care industry. By integrating Pet Anjo's digital platform, which offers services like dog walking and pet sitting, Cobasi aims to enhance its market reach and service portfolio. This strategic move positions Cobasi to better serve over 2 million clients, reflecting a broader trend of consolidation in the sector.
Founded in 2014, Pet Anjo connects pet owners with professional caregivers, offering services such as dog walking, pet sitting, boarding, daycare, grooming, and veterinary care. Unique in the market, Pet Anjo provides 24/7 support, emergency veterinary insurance, and certified professionals. Customers receive detailed service reports with photos and videos. Notably, it is the only company in Brazil with international certification for Dog Walking, Pet Sitting, and Pet First Aid.
Cobasi is a leading pet shop in Brazil, renowned for its extensive range of products and services for pets. The company offers pet food, accessories, hygiene products, and exclusive brands like MyHug and Joy. Additionally, Cobasi provides various services including Bath & Grooming, Veterinary care, Pet Sitting, and Dog Walking. With a significant market presence through numerous physical stores and a robust online platform, Cobasi holds a prominent position in the Brazilian pet industry.
Cobasi acquired Pet Anjo on May 6, 2021. This acquisition aligns with a broader trend of consolidation in the pet care industry, as companies seek to expand their digital platforms and service offerings. By integrating Pet Anjo's services, Cobasi aims to enhance its market presence and provide a more comprehensive range of pet care solutions. This move reflects the growing demand for integrated pet care services and the increasing importance of digital transformation in the sector.
The acquisition of Pet Anjo by Cobasi has led to significant changes in operations and management. Cobasi now owns 100% of Pet Anjo's shares, integrating its digital platform and services into Cobasi's existing business model. Despite this integration, Pet Anjo continues to operate as a separate entity, maintaining its brand identity while benefiting from Cobasi's resources and market reach. This strategic move aligns with Cobasi's broader digital transformation strategy, supported by a substantial investment from Kinea Private Equity.
In terms of product offerings, the acquisition has expanded Cobasi's service portfolio to include Pet Anjo's range of services such as dog walking, pet sitting, and daycare. This integration enhances Cobasi's ability to provide comprehensive pet care solutions, making it easier for customers to access these services through Cobasi's platform. Employee reactions have been focused on the strategic benefits, with an emphasis on improving service quality and leveraging technology. Customer feedback has been mixed, with some expressing satisfaction with the expanded services, while others have raised concerns about service quality.
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