Own Company Acquisition: Key Details, Impact, and What Comes Next

Salesforce's acquisition of Own Company marks a significant milestone in the data management and protection industry. This $1.9 billion deal enhances Salesforce's capabilities in data security, compliance, and analytics, positioning it as a leader in safeguarding SaaS data. The integration of Own Company's expertise is expected to provide robust solutions for Salesforce's extensive customer base, ensuring data resilience and operational efficiency.

What Is Own Company?

Founded in 2012, Own Company specializes in data protection and management for SaaS environments. Its core products include backup and recovery, data security, data seeding, data archiving, and data discovery. Unique in the market, Own Company offers comprehensive data protection, rapid recovery, and regulatory compliance solutions. It also provides lifecycle management and both on-platform and off-platform analytics, catering to public sector needs and leveraging AI for enhanced data insights.

Who Acquired Own Company?

Salesforce is a leading provider of customer relationship management (CRM) software, integrating data, AI, and automation to help businesses make smarter decisions and drive revenue growth. Key products include Agentforce for customer support, the Salesforce Platform for app development, and Data Cloud for unified data management. Recognized as the world's #1 CRM provider for 11 consecutive years, Salesforce holds a dominant position in the industry, underscored by numerous accolades and customer success stories.

When Was Own Company Acquired?

Salesforce completed the acquisition of Own Company on November 18, 2024. This acquisition aligns with industry trends emphasizing data security and compliance, especially amid the rise of AI and increasing cyber threats. The timing also coincides with a broader market trend of strategic acquisitions in the cybersecurity sector, reflecting the growing importance of robust data protection solutions. This move underscores Salesforce's commitment to enhancing its data management capabilities in a rapidly evolving technological landscape.

Why Was Own Company Acquired?

• Market Expansion: The acquisition of Own Company allows Salesforce to significantly broaden its market presence in the data protection and management sector. With Own Company's solutions trusted by nearly 7,000 customers, Salesforce can now extend its reach and influence, bringing these advanced data protection services to a wider range of organizations.
• Technology Integration: Integrating Own Company's data protection and management solutions with Salesforce's existing offerings, such as Salesforce Backup, Shield, and Data Mask, enhances the overall platform. This integration aims to provide a more comprehensive set of data protection and loss prevention products, ensuring the availability, security, and compliance of customer data.
• Competitive Advantage: By acquiring Own Company, Salesforce strengthens its competitive position in the AI CRM market. The enhanced data protection and management capabilities allow Salesforce to offer more robust and secure solutions, helping customers protect their data, unlock business insights, and accelerate AI-driven innovation. This move positions Salesforce as a leader in providing secure, end-to-end solutions in highly regulated industries.

Acquisition Terms

• Acquisition Price: $1.9 billion
• Payment Method: Cash
• Key Conditions or Agreements:
  • The transaction is expected to close in the fourth quarter of Salesforce’s fiscal year 2025.
  • Closing is subject to customary closing conditions, including the receipt of required regulatory approvals.
  • Salesforce had previously owned approximately 10% of Own Company's outstanding shares.
  • Own Company will continue to deliver value by driving innovation, securing data, and ensuring compliance in complex and highly regulated industries.

Impact on Own Company

The acquisition of Own Company by Salesforce has led to significant changes in operations and management. Own Company is now integrated into Salesforce's broader organizational structure, aligning its strategies with Salesforce's goals. Key executives from both companies have expressed enthusiasm about the merger, highlighting the potential for innovation and enhanced data security. This integration is expected to streamline operations and foster a collaborative environment, driving forward Salesforce's mission to provide comprehensive data protection solutions.

Product offerings and services have also seen notable enhancements. Own Company's robust data protection and management solutions, including data recovery, archiving, and AI-driven insights, are now part of Salesforce's ecosystem. This integration aims to offer a more comprehensive suite of data protection products, benefiting nearly 7,000 customers who rely on Own Company's services. Employee reactions have been generally positive, with a sense of optimism about the future. Customers, too, have shown support, anticipating improved data resilience and security. For founders considering business transitions, tools like Sunset can assist in managing such processes compliantly, ensuring a smooth and efficient transition.