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Cvent's acquisition of Jifflenow marks a significant step in enhancing its trade show and conference offerings. This strategic move aims to bolster Cvent's capabilities in automated appointment scheduling and lead capture, positioning the company to better serve the evolving needs of the event management industry. The integration of Jifflenow's technology is expected to drive improved performance and ROI for trade show participants.
Founded in 2012, Jifflenow specializes in meeting automation and appointment scheduling software. Its core products include Jifflenow for Events, a mobile app, and various integrations with other platforms. Jifflenow stands out in the market by offering significant efficiency improvements, reducing scheduling efforts by 85%, and providing robust visibility through dashboards and reporting. Additionally, it ensures enterprise-grade data security and compliance, making it a trusted choice for major brands like Amazon Web Services and Dell Technologies.
Cvent is a leading provider of event management technology, offering a comprehensive platform for planning, marketing, and managing in-person, virtual, and hybrid events. Key products include event registration software, mobile event apps, and a webinar platform. The company also provides tools for venue sourcing, attendee insights, and lead management. Cvent is a trusted and influential player in the industry, having managed over 7 million events and processed over 275 million registrations.
Cvent acquired Jifflenow on January 12, 2024. This acquisition comes at a pivotal time when in-person events are resurging as a critical channel for business growth. The move aligns with industry trends emphasizing the importance of efficient lead capture and appointment scheduling solutions. As companies increasingly invest in trade shows to reconnect with customers and prospects, Cvent's strategic acquisition positions it to capitalize on these evolving market dynamics.
Market Expansion: Cvent's acquisition of Jifflenow and iCapture is a strategic move to broaden its market presence in the trade show and conference sector. By integrating these companies' technologies, Cvent aims to offer enhanced capabilities for planning and booking group meetings and capturing leads during trade shows, thereby broadening its service offerings and market reach.
Technology Integration: The integration of Jifflenow’s B2B appointment scheduling technology and iCapture’s lead capture solution into Cvent’s platform enhances its capabilities. This integration aims to streamline the process of managing trade show appointments and capturing leads, making it easier for sales and marketing teams to maximize their event ROI.
Competitive Advantage: By acquiring Jifflenow and iCapture, Cvent strengthens its competitive position in the event management industry. The enhanced capabilities allow Cvent to offer a more robust and integrated solution, helping organizations to better manage their trade show engagements and convert leads into business opportunities. This positions Cvent as a leader in providing comprehensive event management solutions that drive business growth.
The acquisition of Jifflenow by Cvent has led to significant operational changes, including the integration of Jifflenow's team into Cvent's broader organizational structure. This move aims to leverage Cvent's global scale and resources to continue innovating in the field of appointment scheduling and lead capture. The integration is expected to streamline operations and enhance the overall efficiency of both companies, allowing them to offer more robust solutions to their clients.
On the product front, Jifflenow's technology will now be part of Cvent's comprehensive event management platform, enhancing its capabilities in scheduling high-value meetings and capturing leads. This integration is anticipated to improve post-event follow-up and lead conversion rates, benefiting both sales and marketing teams. Employee reactions have been positive, with key figures like Hari Shetty expressing excitement about the new opportunities. While direct customer reactions are not detailed, the enhanced capabilities are expected to be well-received by existing clients.
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