Explain Everything Acquisition: Key Details, Impact, and What Comes Next

Promethean's acquisition of Explain Everything marks a significant step in the edtech industry. By integrating Explain Everything's digital whiteboard platform, Promethean aims to enhance its technology offerings, addressing the evolving needs of teaching, learning, and collaboration. This strategic move underscores both companies' commitment to providing innovative solutions for educators and learners worldwide.

What Is Explain Everything?

Founded in 2011, Explain Everything offers a digital whiteboard platform designed for teaching. Its core services include creating interactive lessons, recording video tutorials, and facilitating real-time collaboration with students. Unique selling points include its ease of use, GDPR & CCPA compliance, and extensive resources such as educational templates and dedicated demo training. Trusted by over 24 million users globally, Explain Everything stands out for its ability to create engaging and interactive educational experiences.

Who Acquired Explain Everything?

Promethean is a leading provider of interactive technology solutions, focusing on enhancing learning and collaboration in educational and workplace settings. Key products include interactive displays like ActivPanel 10 and software such as Promethean ActivSuite and Explain Everything Advanced. The company also offers modular computing options and various accessories. Promethean is recognized as a trusted and innovative leader in the interactive technology market, particularly in the education sector, with a strong emphasis on adaptability and security.

When Was Explain Everything Acquired?

Promethean acquired Explain Everything on November 28, 2022. This acquisition aligns with the growing trend of integrating advanced digital tools in education to enhance teaching and learning experiences. The merger aims to leverage Explain Everything's interactive whiteboard platform to bolster Promethean's technology offerings, addressing the increasing demand for innovative educational solutions. This strategic move is expected to drive rapid technological advancements and broaden the impact on the global education sector.

Why Was Explain Everything Acquired?

• Market Expansion: The acquisition allows Promethean to expand its product offerings and better serve the needs of its customers. The integration of Explain Everything's digital whiteboard platform into Promethean's portfolio is a strategic move to enhance its market presence in the education technology sector. This merger aims to expand Explain Everything's impact on the edtech sphere, particularly in the USA and EMEA regions, changing the way education is incorporated in classrooms globally.
• Technology Integration: Promethean will merge the Explain Everything team and platform into its existing operations and portfolio. This integration aims to provide rapid technology innovation and create new solutions that address teaching, learning, and collaboration needs. Explain Everything's digital whiteboard platform will be integrated into Promethean's product portfolio, specifically their award-winning panels, enhancing the interactive learning tools available to students and teachers.
• Competitive Advantage: The acquisition strengthens Promethean's position as a leader in the education technology market by adding Explain Everything's digital whiteboard platform to its product lineup. This move is expected to enhance Promethean's ability to deliver superior interactive learning tools and maintain its competitive edge in the industry. The merger combines Explain Everything's innovative digital whiteboard technology with Promethean's robust educational technology solutions, professional development, and customer support, providing a superior interactive experience and maintaining a competitive edge in the edtech market.

Acquisition Terms

• Acquisition Price: The acquisition price was not publicly disclosed.
• Payment Method: The payment method was not specified in the available information.
• Key Conditions or Agreements:
  • The Explain Everything app will remain the same, with no changes to the pricing model or the availability of the free version.
  • Promethean will establish its presence in Poland and replace Explain Everything Sp.z o.o. as the main software owner.
  • The Explain Everything team and platform will be integrated into Promethean's existing operations and portfolio.
  • Future integration of Explain Everything Whiteboard with Promethean's interactive panels is planned to enhance classroom engagement.
  • The acquisition aims to support the development of new solutions for teaching, learning, and collaboration.

Impact on Explain Everything

The acquisition of Explain Everything by Promethean has led to significant changes in operations and management. Promethean has integrated Explain Everything's team and platform into its existing operations, establishing a presence in Poland and becoming the main software owner. The Privacy Policy has been updated to reflect these changes. Despite these operational shifts, the Explain Everything app will remain unchanged, with no alterations to its pricing model or the availability of the free version. This strategic move aims to accelerate technology innovation and enhance classroom engagement through the integration of Explain Everything's digital whiteboard platform with Promethean's interactive panels.

Employee reactions have been largely positive, with Reshan Richards, co-founder and CEO of Explain Everything, expressing excitement about joining Promethean and the alignment of their missions. Customer reactions have been cautiously optimistic, with reassurances that the app will continue to provide the same level of service and security. Users are encouraged by the promise of enhanced interactive learning tools and the commitment to maintaining the app's core features. For founders considering business transitions, tools like Sunset can assist in managing such processes compliantly, ensuring a smooth and secure transition.